Thomas 'Professor' Holloway was a colorful advertising genius and purveyor of pills and ointments in 19th century Europe. He pioneered many advertising techniques still in use today and grew rich selling patent medicines. This Wikipedia page outlines his life.
Holloway advertising tokens are collectible items. The one in our picture is in superb condition, and it sold at auction from Noble Numismatics in Australia for a whopping $520 Australian dollars, or about $530 US dollars. CoinQuest thanks Noble for use of their image. Most tokens you see are in far worse condition, and they are worth far less.
Here are some typical catalog values for these tokens:
worn: $30 US dollars approximate catalog value
average circulated: $100
well preserved: $200
fully uncirculated: $700
Apply the concepts shown on our Important Terminology page (link at upper left) to convert these catalog values to actual buy and sell values.