Well, here is an interesting token. It was produced by the Interstate Battery Company in 1987 with a picture of the infamous 'bullet car' driven by murdering gangsters Bonnie and Clyde when they met their fateful death in 1934
Usually at CoinQuest we get values for coins and tokens by finding auctions where they have been bought and sold on the open market. This is not too difficult, as we have several professional tools at our disposal. However, we have been unable to find this token during our research. It is even absent from the comprehensive Token Catalog. This fact works in the token's favor, i.e., it is somewhat rare.
In addition to being rare, the token portray a subject that attracts attention. Scanning eBay for Bonnie and Clyde collectibles, many sport high prices. However, the fact that the token was made in 1987 as a promotion of a modern company works against value: collectors like exotic stuff, not common stuff.
Using these factors to estimate value, we roughly evaluate as follows:
worn: $2 US dollars approximate catalog value
average circulated: $5
well preserved: $10
fully uncirculated: $20
The picture on this page comes directly from requester Brandy. It is in average circulated condition, so its value is about $5.