British Petroleum (BP) company ran a coin-oriented promotion recently called TREASURES OF THE KINGS OF FRANCE. This token, also called a jeton, is one of the entries. It mimics a valuable coin known as a 10 (dix) louis d'or gold coin shown in our large photo below (thanks to Jean Elsen et Ses Fils for use of the photo of the real coin); it is worth thousands of US dollars.
The jetons are collectible as well, but they are not worth thousands of dollars! A few US dollars, at most, for a nice-looking jeton is typical.
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